Field manual · rev 2026

Questions, answered straight.

Straight answers, in writing. If yours isn’t here, call or text Chris: (615) 861-9477.

Money

When do I pay the build cost?

At signup, before we start building. It’s $295 on Foundation, $395 on Business, and from $895 on Growth, and it covers the complete build: the site, your Google Business Profile setup, and your booking or contact form. You pay it once. After that it’s just the monthly.

What does the monthly actually cover?

Hosting, maintenance, local SEO, and fresh content every month. It’s what keeps your site working and new pages going up while you’re out on jobs.

How does annual billing work?

Pay for the year and the monthly drops: Foundation $29 → $19/mo, Business $59 → $39/mo. That’s about 34% off. The build cost stays the same. You can still cancel anytime and your domain stays yours, though the unused part of a paid year isn’t credited back.

What happens if I cancel?

Cancel anytime. No contract, no cancellation fee. Your domain is yours and stays with you. Any photos you’ve uploaded in the portal are yours too, and we can export them on request. When your plan ends, hosting on our infrastructure ends with it, so you’d take your domain and assets to whatever comes next.

What if I don’t like the first draft?

You see it within 1–2 business days of sending your intake form, and nothing goes live until you approve it. We revise until it’s right.

If you still don’t love it, our 7-day money-back guarantee covers you. Tell us within 7 days of signing up and we’ll refund everything you paid, including the build cost and your first month (or your first year, if you paid annually). The 7 days start at signup, so send your form back early.

Will my price go up?

Not if you sign up during launch pricing. Foundation and Business customers who join now keep their monthly rate ($29 or $59, or the annual rate) for as long as they stay, even after prices go up for new customers. If you cancel and come back later, or switch plans, the price at that time applies. Growth is priced individually, so it isn’t part of the lock.

How does the included texting and call forwarding work?

Business and Growth each include 500 units a month, shared between texting and call forwarding. Every text you send (booking confirmations, lead alerts, missed-call text-backs, review requests) counts as one unit, no matter how long the message is. Forwarded calls count too: about 2 units per minute you’re actually connected with the caller (ring time is free), so a typical 2 to 3 minute call runs 4 to 6 units.

Past 500, each unit is $0.039, itemized on your next invoice. Foundation doesn’t include texting or call forwarding. Most owners never come close to 500.

The build

Do you work with my kind of business?

Almost certainly. We build for local businesses of every kind: plumbers and roofers, salons and barbers, dog groomers, photographers, cleaners, coaches, boutiques and hundreds more. If customers find you on Google and call, text or book you, we’re a fit. Not sure? Ask and we’ll tell you straight.

Will this work in my city or town?

Yes, anywhere in the U.S. We build the site around the area you actually serve, one town or a whole metro and the towns around it. Being in a smaller market can actually help.

How fast is the first draft, really?

1–2 business days after you finish the intake form. You get the actual site, built with your own photos and services, ready for you to look over.

What happens right after I sign up?

Your intake form lands in your inbox within minutes. It asks about your services, your area, your photos, and how you want customers to reach you. From there it’s a draft within 1 to 2 business days, you review, we revise, and we launch. You also get a login to your portal, where your project board, settings, and (if you choose online booking) your bookings all live.

What do you need from me?

One form, about 20–30 minutes on your business, services, area and photos. Answer it from your phone. We build the site from your answers.

Do you write the words on the site?

Yes. A page for every service you offer, written in plain words customers and Google both understand. You approve every word before anything launches.

Do I need to be technical?

Not at all. The portal is built for owners running a business. If you get stuck, text Chris and he’ll sort it out.

I already have a website and it’s not great. Can you replace it?

Yes. We rebuild your site from scratch, keep your domain, and carry over anything worth keeping (photos, reviews, service lists). Your old site stays live until the new one is ready, so there’s no gap where customers find nothing. If your Google Business Profile and reviews are already established, they stay exactly where they are.

Will it work on phones?

Yes. Most of your customers will meet you on their phone, so the site is built for phones first, then desktop.

I already have a logo and photos. Can you use them?

Yes. Real photos of real jobs beat stock photos every time. Send what you have in the intake form and we’ll build around them.

The Business plan

What happens when I miss a call?

You’re with a customer, in the middle of a job, or already on another call. The phone rings, you can’t get to it, and normally that caller just hangs up and dials the next name on Google.

On Business, that call rings your cell first (or a teammate’s, if you’d rather someone else answer). No answer, and it goes to your voicemail greeting. The recording gets saved and texted straight to your phone with a link to listen, and the caller gets an automatic text back right away, so they’re not left staring at an unanswered ring.

You never touch a phone system to set any of this up. Turn it on in the portal, write your greeting (or use ours), and every call after that is covered.

Do I need Business, or is Foundation enough?

Foundation is a complete website with your Google profile set up properly. Business adds the tools for the calls you miss during the workday: it texts back every missed call, forwards live calls to your cell, and takes deposits at booking. The difference is $30 a month and $100 on the build.

There’s no wrong answer. Start where you are and move up anytime. The upgrade is just the price difference.

What’s Growth?

$99+/mo + from $895 build. Everything in Business, plus a strategist in your corner: a 30-minute strategy call with us every month, a scorecard of your numbers before each call, and a 90-day plan with a pricing review. You also get an AI text assistant that answers customers in seconds and hands off to you when it needs a person, lead-source tracking so you know where every lead came from, and your CRM set up around your business.

Want more? We can run your Google and Facebook ads, add more strategy calls, or build custom tools. Most owners land between $99 and $299 a month, and with ad management or extra calls it can run $499 or more. We price it with you on a short call, and after that it’s one flat monthly price.

Working with me

Who do I actually talk to?

Chris. Call or text (615) 861-9477, or send a question with the “Ask a question” link at the bottom of any page.

What if something breaks on my site?

Text or call me. Hosting, maintenance, and fixes are part of the monthly, so when something breaks or needs changing, I handle it.

How do content updates work after launch?

Foundation includes one content update a month. Business and Growth include weekly updates. You send ideas right in the portal (a new service, a job-site photo set, a seasonal promo) and we write, build, and publish them. No hourly invoices.

Do you handle Google Business Profile and reviews?

Yes. Every plan includes Google Business Profile setup and your reviews showcased on your homepage. On Business and up, review requests go out automatically after each job, so the stars keep coming without you chasing anyone.

Do you do SEO?

Local SEO is part of the monthly: your Google Business Profile, local keywords on every page, and fresh content so Google doesn’t forget you. It’s the basics done right, and it’s included. I don’t sell agency retainers.

What is local SEO and how does it work?

Local SEO is how your business shows up in local search results and Google Maps. It combines a strong website, your Google Business Profile, customer reviews, and consistent business listings across the web. Most local businesses rank within 6 to 12 months with consistent effort. Anyone promising page-one rankings in 24 hours is selling something that won’t last.

Read the complete Local SEO FAQ →

Do I need a website if I get my work from referrals?

If you want more work, yes. People who hear about you on Facebook or from a friend still look you up before they call: your reviews, your Google profile, your website. What they find decides whether they call you or the next name. For a lot of businesses, one or two jobs pays for a year of Foundation.

Read why, with the numbers →

How do you compare to Topline Pro?

Topline Pro is an all-in-one platform for home service trades, from $249 a month with no setup fee. We build and look after your site from $29 a month plus a one-time build, with a 7-day money-back guarantee. Which fits depends on what you'll actually use.

See Topline Pro pricing and alternatives, side by side →

Is this a template?

No. Every site is built from your own photos, services and service area. I don’t start from a template and swap in your logo.

“If your question wasn’t answered here, that’s on me. Text me and I’ll add it.”

Still deciding?

Foundation: $29/mo + $295 build. Business: $59/mo + $395 build. First draft in 1–2 business days, revised until it’s right, 7-day money-back guarantee, cancel anytime.

See plans & prices →

Rather talk first? Call or text Chris: (615) 861-9477